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Indie brand celebrates C-section scars in new #ScarLoveChallenge.
June 15, 2022
By: Christine Esposito
Editor-in-Chief
Premium scar care brand, ESTAS Beauty, has partnered with Kelly Hughes —the first-ever model to be featured in Sports Illustrated Swim edition showing her c-section scar—to encourage others to do the same. After the May issue of Sports Illustrated dropped with an image of Hughes in a bikini showing off her c-section scar, Hughes was flooded with messages of gratitude and was overwhelmed by the reaction. ESTAS #ScarLoveChallenge on Instagram. “After reading your messages an...
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